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College football is back, and we’re pumped.



Viewing the new season through a swag lens, here’s a quick look at five product categories of branded merchandise – outside traditional top-sellers like hats, hoodies, polos, and T-Shirts -- that are trending hot with collegiate football fans right now.

ELECTRONICS
We’re in the digital age, so it’s no surprise that schools of all sizes are offering everything from tech accessories to actual technology items. We loved the Oregon Ducks’ tech swag, which included this bamboo iPhone case and Bluetooth speaker.


Oregon Ducks Logo Bamboo iPhone 7 Case




Oregon Ducks Bluetooth Speaker

FOOTWEAR
Logoed footwear is growing in popularity with college football fans – and the collegiate market in general. That’s in line with broader trends in the promotional products marketplace, including rising interest in statement socks and flip flops/sliders. We felt the USC Trojans’ branded footwear collection was full of color, verve and style.


[At left-top] Men's Nike Black/Cardinal USC Trojans Free TR V8 Shoes; [At left-bottom] Men's ISlide White USC Trojans Logo Slide Sandals; [At right] Women's Cardinal USC Trojans Logo Sketch Crew Socks

GOLF GEAR
Golf accessories are a hit with alums and boosters. If you do business in the college market and you’re not selling such products, start doing so now. Your bottom line – and client – will benefit. Divot tools, club head covers, ball markers, and even golf bags are among the desired items.


North Carolina Tar Heels Mascot Headcover. Designed to fit most 460cc drivers.


Kansas Jayhawks Switchfix Divot Tool and Poker Chip Ball Marker Set

AUTO ACCESSORIES
You already know that car magnets and car flags are beloved among the college football faithful. But hitch covers have gained a lot of traction in recent years, too. The Clemson Tigers and Texas Longhorns’ offerings bear testimony to that.


[At left] Texas Longhorns Domed Logo Plastic Hitch Cover; [At right] Clemson Tigers Light Up Hitch Cover

OUTDOOR EQUIPMENT & GAMES
Cornhole, camping chairs – yep, they continue to trend in this category beloved of tailgaters. Interestingly, some colleges are branching out with more backyard/patio items, such as fire pits. We could sure picture celebrating a Penn State win on a cool October evening around the flames of this particular product.


Penn State Nittany Lions Fire Pit

Fans pining for the return of the Starks, Lannisters and Targaryens must wait until 2019 for HBO’s final season of Game of Thrones, but that doesn’t mean they can’t enjoy the “Back to School” branded merchandise now available for the hit show. Retailing in the HBO Shop, the collection features everything from a House Stark Stationery Kit to a Night King Black Mug. Here’s a sampling of the wares from Westeros.




The Winter is Coming Stark sigil vacuum bottle features double-wall stainless steel construction, and holds 17oz. of fluid. If the toughest of medieval warriors were to suddenly reanimate and start drinking from travel tumblers, we feel this would be their container of choice. It’s that bada*s-looking.




Of course, we could be wrong about the Stark sigil vacuum bottle. Perhaps the medieval warriors would prefer This Fire and Blood Targaryen sigil 17oz. water bottle, which is equally fierce.




When you see the Night King (here depicted), you know for sure that “Winter is Here.” Good thing, then, that you’ll have this trusty mug to fill with warming tea, coffee or hot cocoa to keep you warm.




You can feel the cold winter winds blowing in over The Wall and withering away the last of the autumn in the starkly beautiful design on this House Stark Stationery Set. It includes much of what you’d need to communicate in the pre-iPhone days of Westeros, including a wax stamp, two wax sticks, envelopes, paperweight, writing paper and display box – all bearing the Stark sigil. Now, all you’ll need is a raven or a rider to carry your message.




Tyrion Lannister’s famous phrase adorns this T-Shirt, which is 100% cotton and printed in California.




Popular character Hodor’s name gets the neon treatment in this new shirt, which is 100% cotton and printed in Michigan.




This hat features the sigil of House Targaryen -- a three-headed dragon. Admittedly, we’re intimidated…




With winter upon Westeros, this 46" x 60" 100% polyester double layer fleece throw blanket featuring character Jon Snow will come in handy. Curl up beneath it and sip from your Night King mug.

Winter is (nearly) Here. Gear up for the final season of GOT!